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How-To Guides
Practical, step-by-step walkthroughs for the GEO and digital marketing fundamentals that matter most — from optimising your Google Business Profile for AI search to setting up accurate ad tracking.
How to Optimise Your Google Business Profile for AI Search
A step-by-step guide to setting up and optimising your Google Business Profile so AI assistants and Google AI Overviews recommend your business.
How to Add FAQ Schema Markup to Your Website
Learn how to mark up your FAQ content with schema.org structured data so AI assistants and search engines can read and cite your answers directly.
How to Check If Your Business Appears in ChatGPT and AI Overviews
A practical method for testing and tracking whether AI assistants like ChatGPT, Perplexity and Google AI Overviews mention or recommend your business.
How to Build a Content Cluster for Topical Authority
A step-by-step framework for planning and publishing a pillar page and supporting articles that build topical authority and earn AI citations.
How to Set Up Meta Conversions API (CAPI) for Accurate Ad Tracking
A step-by-step guide to setting up Meta's Conversions API so your Facebook and Instagram ad campaigns track conversions accurately, despite ad blockers and iOS privacy restrictions.
How to Run a Basic Technical SEO Audit
A step-by-step checklist for auditing your website's technical SEO health — covering crawlability, Core Web Vitals, indexing, and structured data.
How to Write Website Content That AI Will Actually Cite
A practical framework for structuring web content so ChatGPT, Perplexity and Google AI Overviews can extract, trust and cite it, not just index it.
Should You Create an llms.txt File? (And How, If You Decide To)
What the evidence actually says about llms.txt, why we rate it low-leverage, and how to build one properly if you still want it — using doubleBaRRiL's own file as a working example.
How to Submit Your Website to Bing So ChatGPT Search Can Find It
ChatGPT Search and Microsoft Copilot draw heavily on Bing's index. A step-by-step guide to getting your site properly submitted and crawled by Bing.
How to Add LocalBusiness Schema Markup to Your Website
A step-by-step guide to implementing LocalBusiness JSON-LD so search engines and AI assistants can confidently confirm your business details for local and "near me" queries.
How to Increase Your Chances of Appearing in Google AI Overviews
Practical, honest tactics for improving your odds of being cited inside Google's AI Overviews — there's no guaranteed formula, but there are real, testable levers.
How to Run a GEO Website Audit
A structured framework for auditing your own website's readiness for AI-driven discovery — entity clarity, schema coverage, and answer-first content — before investing in a full GEO programme.
How to Build Topical Authority Over Time
A strategic framework for building genuine topical authority across many pieces of content — the compounding asset that underpins both traditional SEO rankings and AI citation.
How to Write a Pillar Content Page
A practical outline framework for writing a single, comprehensive pillar page that anchors a topic — the structural mechanics of the page itself.
How to Fix NAP Inconsistency Across Your Online Presence
A step-by-step process for finding and fixing inconsistent Name, Address and Phone number details across your website, directories and profiles — a foundational local SEO and GEO trust signal.
How to Use Question Research Tools for GEO Content Planning
A practical method for using question-research tools to plan GEO content around the exact questions your buyers are asking AI assistants and search engines.
How to Get Cited by Perplexity
Practical tactics for improving your odds of being cited as a source in Perplexity's AI-generated answers, based on how Perplexity's retrieval and citation model actually works.
How to Set Up IndexNow for Faster Search Indexing
A step-by-step guide to implementing the IndexNow protocol, so Bing, Microsoft Copilot and other participating search engines learn about new and updated pages within minutes.
How to Optimise Your LinkedIn Profile and Company Page for AI Search
A step-by-step guide to structuring your LinkedIn company page and founder/executive profiles so they reinforce your entity clarity across AI-powered search and recommendation systems.
How to Build an External Citation Strategy for GEO
A framework for earning genuine mentions and citations on other credible sites — the off-site trust signal that strengthens both traditional SEO authority and AI citation likelihood.
How to Track GEO Performance Over Time
A framework for building an ongoing GEO measurement practice — beyond a one-off visibility check — so you can see whether your AI-search presence is genuinely improving.
How to Use Google Search Console for GEO Insights
A practical guide to the Search Console reports most relevant to GEO — surfacing signals connected to AI Overviews, query patterns, and the technical health AI crawlers depend on.
How to Set Up Bing Webmaster Tools
A step-by-step guide to setting up Bing Webmaster Tools — the foundation for Bing indexing, IndexNow, and the data behind Copilot and ChatGPT Search's Bing-powered results.
How to Use the Bing AI Performance Dashboard
A guide to interpreting Bing Webmaster Tools' AI-surface reporting, which reflects visibility inside Microsoft Copilot and Bing's own AI-generated answers.
How to Build a B2B Enterprise GEO Strategy
A strategic framework for rolling out Generative Engine Optimisation across a larger B2B organisation — governance, prioritisation, and the org-level considerations a single-site GEO checklist doesn't cover.
How to Write a Case Study Page Structured for AI Citation
A step-by-step framework for writing case study and proof pages so AI systems can extract and cite the specific, verifiable results — not just human readers skimming for social proof.
How to Add HowTo Schema Markup to Your Website
A step-by-step guide to implementing HowTo structured data for instructional content, so AI assistants and search engines can parse and cite your step-by-step guides directly.
How to Build Toward a Google Knowledge Panel
A realistic guide to the entity and structured-data work that increases your odds of Google building a Knowledge Panel for your business — with honest expectations about what you can and can't control.
How to Set Up Google Ads AI Max for Search Campaigns
A step-by-step guide to setting up Google's AI Max for Search Campaigns feature — expanded automated targeting and creative built on top of your existing Search campaigns.
How to Set Up Server-Side Tracking for Accurate Ad Attribution
A platform-agnostic guide to implementing server-side tracking, using a server-side tag container to restore conversion accuracy lost to ad blockers and browser privacy restrictions.
How to Use Hashtags Now That Instagram Caps Them at Five
Instagram limited posts to five hashtags in December 2025 and says hashtags do not increase reach. Here is what actually works on each platform now.
How to Size Social Media Images Correctly for Every Platform
A verified guide to image dimensions and safe zones for LinkedIn, Facebook and Instagram, including which sizes come from official platform documentation.
How to Market on Reddit Without Getting Banned
What Reddit's spam policy actually says, why the widely-quoted 90/10 rule is no longer in it, and how to participate in subreddits without getting banned.
How to Build a TikTok Content System for a Small Business
A repeatable TikTok production system for small teams, covering native-first content, video specs and safe zones, posting cadence, and when to start paying for ads.
How to Grow B2B Reach on LinkedIn Organically
LinkedIn company pages now get a fraction of feed distribution. Here is how to restructure B2B organic around people, document posts and native video instead.
How to Repurpose One Video for Every Social Platform
Shoot once and cut for TikTok, Reels, Shorts, LinkedIn and Facebook without the result looking recycled. Covers framing, safe zones, captions and publishing order.
How to Measure Social Media ROI Including Dark Social
Over 70 percent of marketers name social ROI as their hardest problem. Build a UTM taxonomy, account for dark social, and report a defensible blended view.
How to Choose the Right Cloudflare AI Crawler Setting
Cloudflare now offers four AI training controls, and two of them also remove Googlebot. A short guide to picking the one that matches what you actually intend.
How to Check Whether Your Rank Data Survived the /goto Change
Google now routes result links through google.com/goto, which broke how rank trackers read search results. A short audit to find out what your reporting can still prove.
How to Find the Links Only Your Browser Can See
Navigation and content that only appears after JavaScript runs is invisible to crawlers that do not render. Here is how to measure your own exposure rather than trusting a borrowed statistic.
How to Read the Search Console AI Report Without Fooling Yourself
Search Console's generative AI report is the only first-party measure of AI visibility, and it is much narrower than most coverage suggests. How to read it honestly, including a known data gap.
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