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How-To Guides
Practical, step-by-step walkthroughs for the GEO and digital marketing fundamentals that matter most — from optimising your Google Business Profile for AI search to setting up accurate ad tracking.
How to Optimise Your Google Business Profile for AI Search
A step-by-step guide to setting up and optimising your Google Business Profile so AI assistants and Google AI Overviews recommend your business.
How to Add FAQ Schema Markup to Your Website
Learn how to mark up your FAQ content with schema.org structured data so AI assistants and search engines can read and cite your answers directly.
How to Check If Your Business Appears in ChatGPT and AI Overviews
A practical method for testing and tracking whether AI assistants like ChatGPT, Perplexity and Google AI Overviews mention or recommend your business.
How to Build a Content Cluster for Topical Authority
A step-by-step framework for planning and publishing a pillar page and supporting articles that build topical authority and earn AI citations.
How to Set Up Meta Conversions API (CAPI) for Accurate Ad Tracking
A step-by-step guide to setting up Meta's Conversions API so your Facebook and Instagram ad campaigns track conversions accurately, despite ad blockers and iOS privacy restrictions.
How to Run a Basic Technical SEO Audit
A step-by-step checklist for auditing your website's technical SEO health — covering crawlability, Core Web Vitals, indexing, and structured data.
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