Learn · How-To

How to Write a Case Study Page Structured for AI Citation

Most case studies are written purely for human persuasion — vague claims, soft testimonials, no structure an AI system could confidently extract facts from. A case study built for GEO does both jobs: it persuades a human reader and gives an AI system specific, citable facts.

1. 1

   Lead with the specific, named result

   A headline stat ("22 of 31 keywords to page 1") gives both readers and AI systems an immediately extractable, verifiable claim, unlike a vague "significant improvement."

2. 2

   Name the client and industry where permission allows

   A named, real business is a far stronger citable fact than an anonymised "a client in [industry]."

3. 3

   Structure the page as challenge, approach, execution, results

   Clear, labelled sections make it easy for a model to extract "what was the problem" and "what was the outcome" as distinct, self-contained facts.

4. 4

   State the timeframe and measurement basis explicitly

   "34 key events in a single month" is more citable and honest than an unscoped "increased leads."

5. 5

   Include a direct, attributed quote

   A named quote from a real client or stakeholder adds a verifiable, human trust signal that's harder to fabricate and easier to cite confidently.

6. 6

   Add Article schema (and Organization references where genuinely applicable)

   Structured data reinforces that this is a real, dated, attributable piece of content.

7. 7

   Avoid rounding up or softening real numbers

   Specific, slightly-less-impressive-sounding real figures are more citable and more credible than vague superlatives.