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Case studies

Measurable outcomes from engineering-led campaigns. No vanity metrics — pipeline, conversions and results.

AMPD Field Marketing & Brand Activation

Engineering precision PPC & AI-ready infrastructure for AMPD

Regionalised campaign architecture, a job-seeker gatekeeper, and GEO/LLM readiness — turning diluted national spend into high-intent enterprise leads.

32.08%
Click-through rate
5.66%
Conversion rate
40
High-intent leads / mo
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OneOff E-Commerce & Retail Apparel

Driving omnichannel growth & search dominance for OneOff

A technical SEO overhaul, high-efficiency Google Ads (Search & PMax) and organic social — building a durable organic foundation while driving paid revenue.

+66%
Peak organic visibility
5.1x
Peak ad ROAS
599+
Top-100 keywords
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Roytec Global Mining & Mineral Processing

Engineering digital authority for Roytec Global

Technical SEO, GEO and LinkedIn thought-leadership that took a global mineral-processing provider to 1st-page search dominance and a measurable lead engine.

22/31
Keywords on Page 1
4,072+
LinkedIn followers
$0.11
LinkedIn CPC
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EvoLove Store Veterinary & Holistic Equipment

Scaling operations & securing margins for EvoLove

A zero-leak checkout, $190/year in plugin fees eliminated, and an automated affiliate engine — protecting margins on $10,000+ equipment with custom WooCommerce engineering.

0%
High-ticket card fees
$190/yr
Plugin fees saved
5 weeks
Implementation
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Visual Photography Sports & Commercial Media

Workflow automation for Visual Photography

A custom WordPress "Sports Media Engine" that turned a manual post-production loop into instant, automated shutter-to-checkout galleries — with AI-ready GEO.

90%
Faster turnaround
0 sec
Product creation
100%
Automated pipeline
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Real Estate Real Estate

Facebook lead generation for a real estate brokerage

A targeted Facebook lead-generation campaign that delivered buyer, seller and agent leads at under $9 each.

87
Qualified leads
$8.99
Cost per lead
207
Link clicks
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Event Management Event Management (South Africa)

Driving qualified website traffic for an event management company

A creative-led Facebook traffic campaign that put 1,000+ visitors on site in two weeks at R2.13 per click — with a perfect 10/10 ad relevance score.

1,091
Landing-page viewers
R2.13
Cost per click
2,382
Link clicks
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Salon Equipment Salon Equipment Supplier (South Africa)

Building brand awareness for a salon equipment supplier

A brand-awareness launch campaign for a new business that delivered 1,880 estimated ad recalls on a third of the planned budget.

1,880
Estimated ad recalls
148
Page engagements
R1,000
Spend (vs R3,000 planned)
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Water Purification Water Purification & Dispensers

Messenger lead generation for a water purification service

A Facebook Messenger campaign that turned local demand into 200+ qualified conversations a month — a relationship now running 14+ months.

216
Messaging conversations
$3.48
Cost per conversation
14+
Months retained
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Spa & Wellness Spa Services & Products (South Africa)

A Black Friday retargeting campaign for a spa & wellness brand

A four-day Black Friday conversion campaign with pixel and custom-audience retargeting that returned 85x on ad spend.

85x
Return on ad spend
67
Sales in 4 days
$0.49
Cost per purchase
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Tools & Equipment Tools & Equipment Supplier (Gauteng)

A regional traffic campaign for a tools & equipment supplier

An interest-targeted Facebook traffic campaign that delivered 3,584 landing-page views at R0.69 each across Gauteng.

3,584
Landing-page views
48,960
People reached
R0.56
Cost per click
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Training Provider Training & Development (South Africa)

SEO & social media management for a training provider

A combined technical-SEO and social media programme that fixed foundational site issues and grew reach and engagement for a learning-solutions provider.

7,215
People reached
75
New page likes
143
Page clicks
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Kitchen Manufacturer Kitchen Cabinetry Manufacturer

Social media management for a kitchen cabinet manufacturer

An always-on social media management programme to build visibility, brand loyalty and a steady stream of enquiries for an affordable-cabinetry manufacturer.

Always-on
Content programme
Multi-platform
Brand presence
Higher
Engagement & reach
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