Messenger lead generation for a water purification service
A Facebook Messenger campaign that turned local demand into 200+ qualified conversations a month — a relationship now running 14+ months.
Anonymised at the client’s request — results are real and unedited.
The challenge
A purified-water and dispenser service wanted to build local brand recognition and generate potential customers in its delivery areas — and to do so without drowning in repetitive enquiries.
Our approach
Messenger ads over traffic ads
Recommended message-objective ads so the business could communicate directly with prospects and answer questions in real time.
Automated FAQ responses
Set up three automated replies — pricing, delivery areas and how to order — to qualify leads instantly and save the team time.
The results
- 216 Messenger conversations with potential customers in a single month.
- $3.48 per conversation, a 2.62% click-through rate and a $1.59 cost per link click across 65,000+ impressions.
- An ongoing, 14-month-plus retained relationship consistently generating 200+ qualified messages a month.
Key takeaway
For local service businesses, Messenger ads with automated qualifying replies convert ad spend into real conversations — and the relationships compound month after month.
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