The Visibility Diagnostic

A fixed-scope engagement that establishes what search engines and AI answer engines can actually reach, understand and trust about your business — and what your measurement stack can and cannot prove about any of it.

It is deliberately a paid, standalone piece of work. A free audit is a sales document, and both sides know it. This is an engineering assessment you own outright, delivered whether or not you engage us afterwards.

Request a diagnostic Start with the free self-assessment

What you get

Technical foundation audit

Crawl and index coverage, render integrity, Core Web Vitals field data, semantic structure, canonical and sitemap integrity. What a search engine can actually reach and understand.

AI crawler access report

Per-agent status for OAI-SearchBot, GPTBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, Claude-User and PerplexityBot — cross-checked against your server logs where logs are available, so it is evidence rather than assumption.

Entity resolution audit

Schema @id graph consistency, NAP integrity across every owned surface, author identity, off-site corroboration inventory, Knowledge Panel status. Whether machines can tell who you are.

Measurement integrity audit

GTM container review, GA4 event and key-event configuration, whether your tags actually respect consent, Search Console verification, CRM handoff integrity — plus a written statement of what your stack can and cannot prove.

Answer-surface baseline

A tracked set of 20–40 real buyer questions, run across the major answer engines, with presence recorded and a stated re-measurement cadence. Reported as a directional indicator with its volatility disclosed.

Prioritised remediation plan

P0, P1 and P2, each item with effort, expected impact, dependency and owner — with machine-checkable acceptance criteria wherever the work allows one.

A 60-minute findings session

With your marketing lead and your technical gatekeeper in the same room, because the fixes usually need both.

Typical turnaround is two to three weeks from access being granted.

What it is not

Implementation. The diagnostic tells you what to fix and in what order. Fixing it is a separate, scoped engagement — and you are free to hand the plan to your own team or another agency.
A guaranteed ranking, citation or traffic outcome. Nobody controls how a search or answer engine weighs a source, and any firm telling you otherwise is selling something we would not.
A dashboard subscription. Basic AI citation monitoring is commoditising toward free. We will tell you which tools are worth paying for and which are not.

What we need from you

Read access to Google Analytics 4, Search Console, Google Tag Manager and Google Business Profile
Server log access where available — the crawler report is materially stronger with it
CMS access at minimum privilege, or a named technical contact who has it
A named marketing lead, a named technical contact, and a named approver

We work to staged access and documented change control. Nothing is altered on your site during a diagnostic — it is a read-only assessment.

What it costs

Scoped on enquiry, against the size of your estate and whether server logs are available. It is a fixed fee agreed in writing before we start — not an hourly estimate that drifts.

If you commission a programme with us within 60 days, the diagnostic fee is credited against it in full.

The limits, stated up front

Crawler access is necessary, not sufficient. Being reachable makes you eligible to be cited. It does not make you cited.
Answer-engine presence is volatile. We report it as a directional indicator over time, never as a key performance indicator, because measured citation shares for major domains have moved by tens of percentage points within weeks.
Google Search Console's generative AI report gives impressions only — no clicks, no click-through rate, no position — and those impressions already sit inside your existing web search totals rather than adding to them.
Perplexity publishes no citation methodology. Anyone describing how it selects sources is asserting, not citing.

Request a diagnostic Read how the crawler audit works