SEO & social media management for a training provider
A combined technical-SEO and social media programme that fixed foundational site issues and grew reach and engagement for a learning-solutions provider.
Anonymised at the client’s request — results are real and unedited.
The challenge
A training and development provider had foundational SEO problems — missing alt attributes, meta descriptions and canonical tags, slow load speed and few quality backlinks — alongside an inactive social presence with little engagement.
Our approach
Technical SEO remediation
Optimised page titles, meta descriptions and alt attributes, improved site loading speed, and built high-quality backlinks to lift visibility.
Active social media management
Created regular, engaging content for Facebook and LinkedIn, ran targeted social advertising, and responded to comments and messages promptly.
The results
- Month-one social reach of 7,215 people with 75 new page likes and 143 page clicks.
- A modest, efficient paid campaign reaching 2,622 people on a R275 budget.
- A cleaner, faster, better-indexed website foundation supporting long-term organic growth.
Key takeaway
Pairing technical SEO fixes with consistent social management compounds: the SEO work builds durable discoverability while social drives immediate awareness and engagement.
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