Facebook lead generation for a real estate brokerage
A targeted Facebook lead-generation campaign that delivered 87 buyer, seller and agent leads over two months at $8.99 each.
Anonymised at the client’s request — results are real and unedited.
The challenge
The brokerage needed a reliable, scalable flow of three distinct lead types — buyers, sellers and partner agents — rather than relying on referrals and legacy networks.
Our approach
Audience research & segmentation
Built the campaign around the highest-intent audiences using market research and prior performance data, expanding reach into the target region.
Lead-form optimisation
Used Facebook lead forms with qualifying questions to capture buyer, seller and agent intent cleanly into one pipeline.
The results
- 87 qualified leads generated over two months at a $8.99 cost per lead. Figures as reported by Meta Ads in the account currency (USD).
- 207 link clicks from a focused, research-led audience.
- A consistent, predictable lead flow the client could convert — increasing revenue through timely follow-up.
Key takeaway
For service businesses that rely on referrals, a well-segmented Facebook lead-generation campaign turns word-of-mouth into a measurable, scalable pipeline.
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