Driving qualified website traffic for an event management company
A creative-led Facebook traffic campaign that put 1,000+ visitors on site in two weeks at R2.13 per click — with a perfect 10/10 ad relevance score.
Anonymised at the client’s request — results are real and unedited.
The challenge
An event management company wanted to rapidly increase qualified website visitors and event-staff booking registrations.
Our approach
High-relevance video creative
Produced a Facebook video using the client’s own staff and event imagery, achieving a 10/10 relevance score for efficient delivery.
Traffic-optimised targeting
Targeted audiences most likely to register, optimising for landing-page views to maximise qualified visits per rand.
The results
- More than 1,000 website visitors within two weeks — many registering for event-staff bookings.
- 1,091 landing-page viewers and 2,382 link clicks at a R2.13 cost per click.
- A 10/10 ad relevance score, keeping delivery costs low.
Key takeaway
Native creative built from a brand’s own assets earns higher relevance scores — which directly lowers cost-per-click and stretches the budget further.
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