Building brand awareness for a salon equipment supplier
A brand-awareness launch campaign for a new business that delivered 1,880 estimated ad recalls on a third of the planned budget.
Anonymised at the client’s request — results are real and unedited.
The challenge
A relatively new salon-equipment business — still building its website — needed to reach salons and related industry buyers and establish brand recognition.
Our approach
Awareness-stage strategy
Recommended brand-awareness objectives appropriate for an early-stage business, rather than pushing conversions before the site was ready.
Carousel creative for top products
Designed attractive carousel ads with short, engaging captions to showcase the supplier’s flagship equipment.
The results
- 1,880 estimated ad recall lift, plus landing-page views and 148 page engagements.
- Achieved the target data and reach for roughly R1,000 — versus a planned R3,000 budget.
- A strong awareness foundation to build on once the website launched.
Key takeaway
Matching the campaign objective to the business stage — awareness for a new brand, conversions for a mature one — avoids wasted spend and builds the right foundation.
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