A regional traffic campaign for a tools & equipment supplier
An interest-targeted Facebook traffic campaign that delivered 3,584 landing-page views at R0.69 each across Gauteng.
Anonymised at the client’s request — results are real and unedited.
The challenge
A tools and equipment supplier wanted to maximise qualified website visits and brand recognition within Gauteng specifically.
Our approach
Interest & industry targeting
Targeted users with interests in hand tools, woodworking and toolboxes who work in related industries.
Product-led creative
Wrote ad copy and designed creative around the supplier’s actual product range to attract genuinely relevant clicks.
The results
- 3,584 landing-page views at a R0.69 cost per view.
- 48,960 people reached and 4,366 link clicks at a 3.40% click-through rate (R0.56 CPC).
- Strong regional brand recognition in the target province, plus direct purchases.
Key takeaway
Tight geographic and interest targeting keeps cost-per-visit low and ensures the traffic you pay for is genuinely relevant to the business.
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