A Black Friday retargeting campaign for a spa & wellness brand
A four-day Black Friday conversion campaign with pixel and custom-audience retargeting that returned 85x on ad spend.
Anonymised at the client’s request — results are real and unedited.
The challenge
A spa brand wanted to drive direct sales of its services and products during a short, high-competition Black Friday window.
Our approach
Event-sale landing pages
Recommended a dedicated Black Friday sale with purpose-built landing pages to concentrate intent.
Dual retargeting
Ran a conversion campaign retargeting in two ways — pixel events and custom audiences — to recapture warm shoppers efficiently.
The results
- 67 sales in just four days from a tiny $32.77 ad spend.
- An 85x return on ad spend (R/$ purchase value of $2,789) at a $0.49 cost per purchase.
- A 1.42% click-through rate and a $0.10 cost per link click across 24,000 impressions.
Key takeaway
Short, well-timed retargeting around a sale event is one of the highest-ROI plays in paid social — warm audiences convert cheaply when the offer is right.
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