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How to Submit Your Website to Bing So ChatGPT Search Can Find It

ChatGPT's search feature and Microsoft Copilot both lean on Bing's index for real-time results — meaning a site that's poorly indexed by Bing is invisible to a meaningful share of AI-assisted search, even if it ranks well on Google.

1. 1

   Create a Bing Webmaster Tools account

   Sign in at bing.com/webmasters — you can import your site directly from an existing Google Search Console connection, which also imports your sitemap and top pages.

2. 2

   Verify site ownership

   Via the XML file, meta tag, or DNS method Bing provides, matching the same verification pattern you'd use for Search Console.

3. 3

   Submit your XML sitemap

   Under Sitemaps, submit the same sitemap URL you use for Google, so Bing has a complete list of pages to crawl.

4. 4

   Use URL Submission for priority pages

   Bing Webmaster Tools lets you manually submit up to a daily quota of individual URLs for expedited crawling, useful for new or updated key pages.

5. 5

   Enable IndexNow if your platform supports it

   Bing and several other engines support the IndexNow protocol, which pings search engines the moment a page changes rather than waiting for the next crawl cycle.

6. 6

   Check the Site Explorer report for crawl errors

   Resolve any 404s, redirect issues, or blocked resources Bing's crawler reports — the same categories of issues that hurt Google indexing.

7. 7

   Monitor AI-related performance reporting where available

   Bing Webmaster Tools has begun surfacing data on AI-surface impressions distinct from traditional search impressions.