Learn · How-To
How to Set Up Bing Webmaster Tools
Bing Webmaster Tools is the equivalent of Google Search Console for Microsoft's search ecosystem — and given how much AI-assisted search draws on Bing's index, it's a foundational step most businesses skip simply because they've never been asked to think about Bing directly.
- 1
Create a Microsoft account and sign in at bing.com/webmasters
This is free and separate from any Google account you already use.
- 2
Add your site and choose a verification method
The XML file, meta tag, or DNS record options mirror the same verification approaches available in Google Search Console.
- 3
Import from Google Search Console if you already have it set up
Bing Webmaster Tools offers a direct import option that pulls in your sitemap and site data, saving significant setup time.
- 4
Submit your sitemap
Confirm it's the same sitemap URL you use for Google, submitted under the Sitemaps section.
- 5
Review the Site Explorer for crawl issues
Check for errors, blocked pages, and indexing problems the same way you would in Search Console.
- 6
Set up email alerts for critical issues
Bing Webmaster Tools can notify you of major crawl or security issues without needing to log in and check manually.
- 7
Explore the SEO Reports and Keyword Research tools
These are Bing-specific features not available in Search Console, useful for understanding your Bing-specific visibility.
Pro tips
- Importing from Search Console is by far the fastest setup path — do this first before manually re-entering site data.
- Once set up, this becomes the account you'll use for IndexNow submissions too.
Related reading
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