Learn · How-To

How to Use the Bing AI Performance Dashboard

As Bing has built AI-generated answers and Copilot deeper into its search experience, Bing Webmaster Tools has correspondingly begun surfacing reporting specific to how your site performs within those AI surfaces, distinct from traditional blue-link performance.

1. 1

   Confirm Bing Webmaster Tools is fully set up and verified

   This dashboard requires an active, verified property, so complete basic setup first if you haven't already.

2. 2

   Locate the AI-specific or Copilot-related reporting section

   This sits alongside the standard Search Performance report, and its exact placement has shifted as Microsoft rolls out features, so check the main navigation for the current label.

3. 3

   Compare AI-surface impressions against standard search impressions

   Look for queries where AI-surface visibility differs meaningfully from traditional ranking position, which can reveal gaps or unexpected strengths.

4. 4

   Identify which of your pages are being drawn on for AI-generated answers

   Where available, this reporting can show which specific URLs are contributing to Copilot or Bing AI responses.

5. 5

   Cross-reference with your own manual testing in Copilot

   Run your core buyer-intent prompts directly in Copilot to validate what the dashboard reports and catch anything the reporting doesn't yet fully capture.

6. 6

   Track changes after content updates

   Use this reporting to see whether specific GEO-focused content changes correlate with a shift in AI-surface performance.

7. 7

   Treat this as one input among several

   Bing's AI reporting is still maturing; combine it with Search Console, direct AI-platform testing, and your own conversion tracking rather than relying on it alone.