Learn · How-To

How to Run a GEO Website Audit

Before spending on GEO implementation, it's worth understanding exactly where your site currently stands. This audit framework covers the same categories a professional GEO audit checks, so you can honestly assess your starting point.

1. 1

   Test your entity clarity

   Ask an AI assistant "what is [your business name]?" and "what does [your business] do?" in a fresh session. Note whether the answer is accurate, vague, or wrong entirely.

2. 2

   Audit your schema coverage

   Check your homepage, service pages and key content for Organization, Service, FAQPage and Article structured data using the Rich Results Test; note every page type missing schema.

3. 3

   Check for contradictory facts across your site

   Inconsistent descriptions of what you do, your location, or your founding year across your homepage, about page and social profiles actively confuse entity recognition.

4. 4

   Review your content for answer-first structure

   Pick five key pages and check whether the core answer to the obvious question appears in the first two sentences, or is buried further down.

5. 5

   Check your crawlability for AI bots specifically

   Review robots.txt for GPTBot, ClaudeBot, PerplexityBot, Google-Extended and OAI-SearchBot, confirming none are accidentally blocked.

6. 6

   Assess your citation-worthy content depth

   Count how many pages contain specific, attributable facts — data, named case studies, dated claims — versus generic marketing copy.

7. 7

   Score yourself honestly against each category

   This audit is diagnostic, not a pass/fail test; the goal is a clear list of gaps to prioritise, not a vanity score.