Learn · How-To

How to Build a B2B GEO Strategy and 90-Day Plan

GEO for a single small-business website and GEO for a multi-stakeholder B2B enterprise are different problems. This guide covers the additional strategic layer — governance, content ownership, and prioritisation — that enterprise GEO rollouts need on top of the core technical and content methodology.

1. 1

   Map your entity across every business unit and brand

   Larger organisations often have inconsistent entity signals across subsidiaries, regional sites, and product lines; start by identifying every distinct "entity" AI systems might be trying to reconcile.

2. 2

   Establish clear content ownership and governance

   Decide who approves new GEO-focused content, who maintains schema implementation standards, and how consistency is enforced across teams that may not currently talk to each other.

3. 3

   Prioritise by commercial value, not by department loudness

   Rank which products, services or business units get GEO investment first based on revenue contribution and competitive pressure, not internal politics.

4. 4

   Standardise schema and content templates centrally

   Build reusable schema patterns and answer-first content templates that regional or product teams can apply consistently, rather than reinventing the approach per team.

5. 5

   Align GEO with existing enterprise SEO and content governance

   GEO shouldn't run as a parallel, disconnected initiative; integrate it into whatever content and technical governance processes already exist.

6. 6

   Build a longer measurement horizon into stakeholder expectations

   Enterprise sales cycles and content approval processes are slower, so set realistic timelines with stakeholders from the outset rather than promising quick wins.

7. 7

   Pilot on one business unit before scaling

   Prove the approach and gather real before/after data on a contained, representative unit before rolling out organisation-wide.

8. 8

   Name one accountable owner

   GEO draws on technical SEO, content, third-party mentions and measurement, which usually sit in different teams. Give one person a written mandate across them, and report SEO, answer-engine and AI visibility together, so gaps between teams stop being where visibility is lost.

9. 9

   Write the first 90 days as a plan with a fixed prompt set

   Choose 10 to 20 buyer questions that name no brand, run them in the main assistants each month with identical wording, and record mentions and citations separately. Add the fixes you will make in each month and the analytics you will use to judge them: AI-referral sessions, key events and Search Console clicks.