Marketing Metrics & Performance
CTR (Click-Through Rate)
The percentage of people who click a result after seeing it, calculated as clicks divided by impressions. A low CTR despite strong rankings often signals that a title or description isn't compelling — or that an AI Overview is answering the query before users reach the results.
Why it matters
It's the clearest signal of whether your message is actually grabbing attention, independent of ranking position.
Example
If 100 people see your ad and 5 click, your CTR is 5%.
Related terms
Ready to put this into practice?
See exactly where your business stands, or talk to a specialist.