Marketing Metrics & Performance See our CRO service
CRO (Conversion Rate Optimization)
The practice of improving the percentage of website visitors who complete a desired action — such as submitting a form or making a purchase — through testing changes to layout, copy, and calls to action. CRO ensures that the extra visibility GEO and SEO generate actually converts into business results.
Why it matters
It's usually cheaper to convert more of your existing traffic than to buy or earn more traffic — CRO gets more value out of budget you've already spent.
Related terms
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