Analytics & Measurement
Google Analytics 4 (GA4)
Google's current website analytics platform, which tracks visitor behaviour, traffic sources, conversions, and engagement using an event-based data model. GA4 data helps measure whether GEO and SEO efforts are translating into real traffic and leads.
Why it matters
It's usually the single source of truth for whether marketing activity is actually turning into visits, leads and revenue — not just visibility.
Ready to put this into practice?
See exactly where your business stands, or talk to a specialist.