SEO & Search
SERP (Search Engine Results Page)
The page displayed after a user runs a search, containing organic listings, ads, AI Overviews, local packs, and other features. Understanding what occupies a SERP for your target queries shows where the real opportunities — including AI Overview placements — actually are.
Why it matters
A query's SERP tells you exactly what you're competing against — ads, a map pack, an AI Overview — before you invest in trying to rank for it.
Related terms
Ready to put this into practice?
See exactly where your business stands, or talk to a specialist.