AI Search, GEO & AEO
Zero-Click Search
A search where the user gets their answer directly from the results page — via an AI Overview, featured snippet, or knowledge panel — without clicking through to any website. Zero-click searches are increasing, which is why being cited as the source matters more than ever, even without a click.
Why it matters
Traffic-based reporting alone increasingly understates your real visibility — a cited-but-not-clicked mention still builds brand awareness and trust.
Ready to put this into practice?
See exactly where your business stands, or talk to a specialist.