SEO & Search
Meta Title & Meta Description
The clickable headline (meta title) and short summary (meta description) that appear for a page in search results. Neither directly boosts rankings, but both strongly influence whether someone clicks through.
Why it matters
A page can rank #1 and still get ignored if the title and description don't convince the searcher it has their answer.
Example
Rewriting a generic title like "Services" to "Geyser Repairs Johannesburg — Same-Day Callout" typically lifts click-through rate noticeably without any ranking change.
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