AI Search, GEO & AEO
Large Language Model (LLM)
The type of AI model (e.g. GPT, Gemini, Claude) that powers chatbots and AI search assistants. LLMs are trained on vast amounts of text and generate responses by predicting the most likely next words — which is why factual accuracy and consistency across the web matter for being represented correctly.
Why it matters
Understanding that an LLM predicts plausible text (not looks facts up in a database) explains both why hallucination happens and why consistent, verifiable facts online reduce it.
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