AI Search, GEO & AEO
Hallucination
When an AI system generates information that sounds plausible but is factually incorrect or fabricated, often because it lacks reliable source material on a topic. Businesses with thin or inconsistent online information are more likely to be misrepresented through hallucination.
Why it matters
If your business is thinly documented online, an AI assistant may confidently invent details about your pricing, services or location — and never tell the user it's guessing.
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