AI Search, GEO & AEO
E-E-A-T
Short for Experience, Expertise, Authoritativeness, and Trustworthiness — the framework Google's quality raters and algorithms use to assess content quality, especially for topics affecting health, finances or safety. Strong E-E-A-T signals, such as author bios, credentials, and reviews, help both search rankings and AI citation likelihood.
Why it matters
The same signals that satisfy Google's quality bar — real author credentials, verifiable claims, genuine reviews — are what convince an AI system your content is safe to cite.
Related terms
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