AI Search, GEO & AEO Read the full FAQ answer
Generative Engine Optimization (GEO)
The practice of structuring content, data and digital signals so AI systems such as ChatGPT, Google AI Overviews, and Perplexity recognise a business as a credible source and cite it directly in generated answers — rather than only ranking it in a list of links. GEO requires specific, verifiable content, structured data, topical authority, and a consistent digital footprint.
Why it matters
As more buyers ask AI assistants for recommendations instead of typing keywords into Google, being cited (or not) directly shapes who gets considered at all.
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