AI Search, GEO & AEO
Entity SEO
Optimising how search engines and AI systems understand your business as a distinct, well-defined "entity" — a specific company, with a specific name, location and set of services — rather than just a collection of keyword-matched pages.
Why it matters
AI systems reason about entities, not keywords — a business that's clearly and consistently defined as one entity across the web is far easier for an AI to confidently recommend.
Related terms
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