SEO & Search
Keyword Research
The process of finding the actual words and phrases people type into search engines when looking for a product, service, or answer — including how often they're searched and how competitive they are to rank for.
Why it matters
It stops you writing content around what you assume customers search for and replaces guesswork with evidence.
Example
Discovering that "website not working" gets 10x the searches of "website downtime" tells you exactly which phrase to use in your headline.
Ready to put this into practice?
See exactly where your business stands, or talk to a specialist.