SEO & Search SEO vs GEO in our FAQ
Search Engine Optimization (SEO)
The practice of improving a website's visibility in traditional search engine results pages through technical improvements, content quality, and authority signals like backlinks.
Why it matters
It's still the largest source of free, high-intent traffic for most businesses, and it's the foundation GEO builds on.
Example
A plumber's site ranking #2 for "geyser repair Johannesburg" gets found by people actively searching for that exact job — no ad spend required.
Related terms
Ready to put this into practice?
See exactly where your business stands, or talk to a specialist.