Marketing built by someone who’s sat inside the channel.
Digital marketing for IT & Information Technology
IT marketing has its own mechanics — vendor co-op and MDF funding, partner-tier reporting requirements, channel attribution — that generic agencies routinely get wrong. Renato Dequcinis, doubleBaRRiL’s founder, previously worked at IBM and has direct experience with how vendor funding programmes actually work from the digital-marketing side: the requirements, the reporting, and what vendors expect to see back.
What we see
Common challenges
- Vendor co-op/MDF funding comes with specific compliance and reporting requirements most agencies aren’t equipped to handle.
- IT buyers are technical and sceptical of marketing fluff — content has to be genuinely accurate and specific.
- Attribution across a channel/partner sales motion is harder than a direct-sales funnel.
How we approach it
Our approach
- Campaign structures and reporting built with vendor MDF/co-op requirements in mind from the start, not retrofitted.
- Technical SEO and GEO for IT-specific, high-intent search and AI-answer queries.
- Conversion tracking and CRM automation built for the realities of a channel or hybrid direct/partner sales motion.
Relevant services
Where we typically start.
Google Ads Management
End-to-end Google Ads management across every campaign type, from Search and Shopping to YouTube and app installs.
CRM Marketing Automation
ActiveCampaign setup and automation across basic, intermediate, advanced, and eCommerce needs.
Generative Engine Optimisation (GEO)
GEO built on real technical SEO and schema work, so ChatGPT, Gemini and Perplexity can find, trust and cite your business.
Traditional SEO
Structured SEO packages scaled by keyword target count, from a focused 5-keyword start to broad 40-keyword and premium programmes.
Let's talk about your it & information technology business.
Book a free 15-minute strategy call — we'll review your current acquisition stack and pinpoint the highest-leverage moves.