Zero to 1,552 AI-platform sessions for a safety training provider
An existing SEO client with no AI-platform traffic at all — four months of GEO produced 1,552 sessions, 346 key events and 46 purchases worth A$9,000+.
Anonymised at the client’s request — results are real and unedited.
The challenge
A Registered Training Organisation delivering nationally recognised workplace safety, compliance and vocational programmes, with over two decades of experience and hundreds of thousands of students trained. The organisation was already an SEO client with strong traditional rankings, but its strategy had been built entirely around sessions, impressions and click-through rate from conventional listings. As users turned to AI tools for instant answers, a visibility gap opened that traditional SEO could not close — and at the start of this work the website was receiving no sessions from AI platforms whatsoever.
Our approach
Strengthened authority and trust signals
Refined on-page content to reinforce the accreditation, track record and scope of delivery that make an RTO credible, so AI models could recognise the organisation as a reliable source rather than one training provider among many.
Guiding AI crawlers with llms.txt
Implemented llms.txt guidance directing AI systems to the most relevant and current course and compliance pages, aligning what the business considers important with what AI answers actually reference.
Enhanced structured data
Improved schema markup so search engines and AI tools could interpret key business and course information accurately, strengthening overall content clarity.
FAQ content matched to real intent
Expanded and optimised FAQ content against the questions learners and employers genuinely ask about accreditation, delivery and compliance requirements.
The results
- 1,552 sessions from AI platforms across four months, from a starting point of zero — an audience segment the business previously had no access to.
- 757 new users from AI platforms, increasing month on month rather than plateauing.
- 346 key events, indicating stronger citation presence and real user action across AI platforms.
- 46 tracked purchases generating over A$9,000 in revenue attributed to AI platforms in the same four-month window.
Key takeaway
A zero baseline is the clearest evidence GEO produces: there is no prior traffic to reattribute and no seasonality to argue about. Every session, key event and sale here is incremental to what traditional SEO was already delivering.
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